SVOD, TVOD, UVOD and AVOD explained

With so many different formats the release windows sure can be a jungle to understand. Here below I explain ten different release windows (and the typical deals) that comes along with it.

UVOD - ULTRA VIDEO ON DEMAND

The movies are released (via streaming) weeks before theatrical, or on the same day as the theatrical release.

Platforms: iTunes (via download), Amazon Prime, Hulu Plus; Magnolia, IFC, Radius/TWC

Note. Retail prices range from $25 - $30. The platforms typically charge the content owner/licensor a distribution fee of 30%

THEATRICAL

The theatrical is no longer the immediate profit center like it used to be. This is the result of high costs of production, marketing and releasing. Often producers use a theatrical release for the sole purpose to make PR and establish market demands internationally.

Platform: Theatres / Cinemas

Note. Exhibitors fee 40-70% of the theatrical gross

PREMIUM VOD

The movie made available via streaming for a premium price the same day as theatrical release.

Platforms: iTunes (via download), Amazon Prime, Hulu Plus, Google Play, Xbox, Playstation.

NoteRetail prices from $20 - $25. Distribution fee 20-30%


NON-THEATRICAL

Everything from hotels, airlines to ships and schools. The movie is often available two months after theatrical premiere.

NoteDistribution fee 50%

DIGITAL HD or DTO ( Download to own )

Previously known as EST (electronic sell-through) usually available two and a half months after theatrical on several platforms such as iTunes, Amazon as well as studios own UltraViolet cloud.

Platforms: iTunes, Comcast Xfinity, Amazon

NoteThe platform typically takes 15-30%.

DVD or BLUE-RAY

Tangible disc formats often available three or four months after theatrical release.

T-VOD (Transactional VOD)

You get access but not ownership to the movie. Available three to four months after theatrical via streaming or download for a low price via iTunes, Amazon or other platform.

Platforms: Cable, Satellite, iTunes, Amazon

Note. Once a consumer clicks on the VOD offering and agrees to pay the one time charge of anywhere from $1.99 to $6.99 the platform takes it´s fee normally between 20%-50%.

PAY-TV

This is the premium cable channels window. Think HBOStarz and Showtime with license movies to be shown typically five to six months after theatrical premiere.

Platforms: HBO, Showtime, Starz

Note. Pay-TV services license content from content owners, paying a flat fee.

SVOD (Subscription VOD)

Think Netflix, Hulu plus, Amazon Prime, C-MORE or Viaplay. Movies are available here usually one year after theatrical if in case the deal is made instead of a pay-TV window deal, or two or more years after theatrical if a traditional pay TV provider distributes the movie.

Platforms: Netflix, Viaplay, C-More, Amazon Prime

Note. SVOD providers license content for a flat fee for a 18 months term at least.